What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

Is It Time to Look at Your Social Media Advertising Effectiveness?

Are you aware whether your social media advertising is working or not? As a business owner, you probably have various social media accounts to boost your brand awareness online.

But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?

Here are 5 signs that it’s time to take your social media advertising to the next level.

1. You Get Few Likes or Comments

We’re talking about individual post likes, not page likes. When people engage with your posts, it’s an indicator they like what you’re publishing. And the reverse means your posts have little impact. So “follower count” is not a be-all-end-all metric; you can have a million followers but if they don’t like, share or comment on your posts, it doesn’t matter.

Look at the number of engagements generated by your average posts, including likes, shares, comments, and retweets.

2. Your Advertising Strategy Is on the Back Burner

Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short-term goals? Is there a reason you’re using a certain platform? How are you planning to get more engagement?

If you don’t have solid answers to these questions, your marketing strategy is an afterthought or you don’t a marketing strategy at all. You’re just floating by, hoping for the best. Don’t do this! Write down what you want to achieve. Craft a list of many long-term goals and a few short-term goals. Find out which is the best platform for your brand and business. Have an outline of what you want to post before time and how you want those posts to improve engagement.

3. Most of Your Posts Are Self-Promotional

If you browse through your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature the products or services from your brand?

If most of your posts feature your products or services, then you’re losing your audience. People don’t like being advertised to all the time. Instead, take your social media marketing to the next level by being personal and connecting with your audience.

4. You Haven’t Checked Your Analytics in Months

Advertising is data driven. What has worked in the past? What hasn’t? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.

5. Can You Remember the Last Time You Had a Conversation with a Follower?

Conversations will keep people coming to your page. It’s not enough to post a link to a blog and be done with it. If someone asks you a question, be there to answer it. And if they comment, you need to acknowledge them.

The acknowledgments and engagements will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale and improve your marketing strategy.

Tennis and Its Tools

Tennis has always looked to awe us. Ever since the beginning of open era, players like Rod Laver, Bjorg, Connors, McEnroe, Lendl, Sampras and presently Federer and Nadal have impressed us with their brilliance. We have literally passed out over their magic. The way they play those unbelievable shots from death, the muscular streak in few of them, the poise in others, the fluid backhand grace and drop shots that have marked few and the brute power that has defined others. Overall, tennis has been a very tempting sport.This has often kept the instruments of the game at the backdrop. Even they have been very important in letting the game prosper as it has. Imagine what the stars would do without tennis racquets or balls or even tennis bags. You would never imagine if not being told, that a tennis racket holds a world in itself there are so many points to ponder. Professional racquets come with a thin beam width. This offers greater range and flexibility to a player even as it adds to the quality of drop shots. These give greater control over shots. These racquets are also ergonomic in nature.In terms of balance, a racquet can be head heavy or head light. It can also be evenly balanced. The racquet length is divided over 5 main specifications. They vary between 27 and 28 inches keeping a distance of .25 inches. Today, the sports is being strongly followed frown a young age. This is why there are many junior racquets as well. They come with lighter grips and area little smaller in sizes. Used racquets can be bought over many online stores at attractive prices.The strings of racquet are made of intestine of animals. The wooden frame is laminated. In fact, today the laminated wooden frame is being replaced by fiberglass or ceramic or even titanium for more sternness. Even gut is replaced by nylon today. The head of the racquet is slightly inclined to give it greater potency of hitting low shots or corner shots out of the court width.A tennis ball is another important accessory which is usually 6.7 centimeters in diameter and its color is yellow. Today, the tennis balls used in professional international tennis has many chemicals mixed with rubber to attain the desired consistency. Naturally, Southeast Asia is the top exporter of these balls as rubber plantations are most abundant here. The felt of the ball is its most costly part. The felt is being steamed to provide it greater power to combat wind and also offers it a lot of reduction in bounce.Tennis bags come in backpacks as well as 12 size bags. Top global companies like Nike, Adidas, Dunlop, Wilson, Head and others are producing high quality bags to let a player feel comfortable with his package. In terms of size, there are 3 racquets, 6 racquets, 8-12 racquets, duffle gears and wheeled tour accessory bags. They are available online over many reputed outlets today.