Is It Time to Look at Your Social Media Advertising Effectiveness?

Are you aware whether your social media advertising is working or not? As a business owner, you probably have various social media accounts to boost your brand awareness online.

But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?

Here are 5 signs that it’s time to take your social media advertising to the next level.

1. You Get Few Likes or Comments

We’re talking about individual post likes, not page likes. When people engage with your posts, it’s an indicator they like what you’re publishing. And the reverse means your posts have little impact. So “follower count” is not a be-all-end-all metric; you can have a million followers but if they don’t like, share or comment on your posts, it doesn’t matter.

Look at the number of engagements generated by your average posts, including likes, shares, comments, and retweets.

2. Your Advertising Strategy Is on the Back Burner

Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short-term goals? Is there a reason you’re using a certain platform? How are you planning to get more engagement?

If you don’t have solid answers to these questions, your marketing strategy is an afterthought or you don’t a marketing strategy at all. You’re just floating by, hoping for the best. Don’t do this! Write down what you want to achieve. Craft a list of many long-term goals and a few short-term goals. Find out which is the best platform for your brand and business. Have an outline of what you want to post before time and how you want those posts to improve engagement.

3. Most of Your Posts Are Self-Promotional

If you browse through your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature the products or services from your brand?

If most of your posts feature your products or services, then you’re losing your audience. People don’t like being advertised to all the time. Instead, take your social media marketing to the next level by being personal and connecting with your audience.

4. You Haven’t Checked Your Analytics in Months

Advertising is data driven. What has worked in the past? What hasn’t? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.

5. Can You Remember the Last Time You Had a Conversation with a Follower?

Conversations will keep people coming to your page. It’s not enough to post a link to a blog and be done with it. If someone asks you a question, be there to answer it. And if they comment, you need to acknowledge them.

The acknowledgments and engagements will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale and improve your marketing strategy.

Gardening 101 – Find Great Advice Easily!

In this article you’ll find great Gardening 101 advice which will be very helpful in your search for the perfect garden at home.Gardening means various things to totally different people. Thousands view gardening as a interest, a soothing escape from the pressures of an city environment. Gardening could also be very specialized, with only one type of plant grown, or involve a large number of totally different vegetation in blended plantings. It includes an lively participation in the rising of plants, and tends to be labor intensive, which differentiates it from farming or forestry. Gardening facilities provide gardeners with every little thing they need. If you are a inexperienced-peace-gardener and hate making harm to the soil and surroundings then the gardening heart will provide you with organic merchandise for organic gardening.Gardening is also the cultivation of particular person vegetation in pots or different containers both indoors or outdoors. Gardening is carefully associated to the artwork and science of horticulture, a department of agriculture specializing in growing fruits, vegetables, flowers, shrubs, and trees. Gardening have to be completed in an area that will get at the very least six hours of sunlight. Try and keep away from massive bushes that may take your crops water and vitamins, and a minimum of three feet from any fences or buildings. Gardening is one of the most resting and paying pursuits you could have. This is primarily because it permits you to vegetation the foliage and greenery that you simply need right out-of-doors your home.Gardening is considered as some of the enjoyable hobbies. There are various backyard plans and designs one can choose from to suit one?s style and space. Gardening with young kids offers us this exciting opportunity. Gardening connects you with the cycle of life and death. You understand you are a part of that ordinary cycle.Gardening doesn’t must be just a hobby. Gardeners could make a great sum of money working at a neighborhood backyard center, operating your own enterprise, or working for a college or growth group.

Digital Photo Tips – The World of Digital Photography

Photography has definitely taken its leap together with the uprising developments that have been embarked by technology. In the purest sense, it has changed the art that was once only developed in film and is only open to those willing to invest in a camera. Now, pictures may be taken digitally through Digital Cameras, Digital SLRs, and even camera phones. Camera phones have really been taking it off, as you can actually expect them to reach image resolution as high as 5 megapixels; and as early as now, they are starting to develop the 7MP model. It is no surprise that the largest camera produce is actually Nokia, a cell phone company! But with the effect technological revolution, has the art of photography deteriorated?Since before it was done with the use of film, photographers would literally take their time to study and get their shot right. They would make sure their settings were correct and their composition would be as perfect as they would picture it in their heads. But with the capability of digital photography, people would just have the tendency to click away. If the photographer does not like the shot, he can simply erase and take another one. This is not a bad thing as it is very convenient and cost beneficial. But as many purists would say, this actually killed the discipline in most photographers. What then should aspiring photographers do to harness that same amount of discipline to develop great skills in photography, while still taking advantage of the technology available?There are two basic steps which any photographer may choose to opt for to build both discipline and skill in photography. The first is through the use of memory cards that are very small in memory. This would mean the photographer would have limited exposures only. Yes, that would mean no cheating. What this does is that since you would only have maybe 12 exposures instead of 250, you would be most likely to try and think about the shot you will be taking. There would be no room for settling for the best shot of the same picture; but rather, taking the single shot that would rank as best for each picture.The second principle would be by using tripods. How could this help in one’s disciple building? Tripods would make you set up and look around in order to take a target shot. This would somehow slow you down in terms clicking away. That is the exact idea! You see, you shouldn’t just click away like some shutter happy person. When the camera is secured on top of a tripod, you would have no choice but to set up and carefully view the surroundings prior to looking through the view finder. These are but two simple ideas. As said, the idea is to slow you down and make you think about your shots before you take them. Yes, you would still be taking advantage of technology as you can view your shots right away and know if you did well or no. This would also mean that you would easily know what you did wrong and enable you to discover what would work for you. Technology is not a bad thing. In fact, it helps photographers a lot! Just make sure you still keep that same discipline that has led to the capturing of great photos!