Is It Time to Look at Your Social Media Advertising Effectiveness?

Are you aware whether your social media advertising is working or not? As a business owner, you probably have various social media accounts to boost your brand awareness online.

But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?

Here are 5 signs that it’s time to take your social media advertising to the next level.

1. You Get Few Likes or Comments

We’re talking about individual post likes, not page likes. When people engage with your posts, it’s an indicator they like what you’re publishing. And the reverse means your posts have little impact. So “follower count” is not a be-all-end-all metric; you can have a million followers but if they don’t like, share or comment on your posts, it doesn’t matter.

Look at the number of engagements generated by your average posts, including likes, shares, comments, and retweets.

2. Your Advertising Strategy Is on the Back Burner

Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short-term goals? Is there a reason you’re using a certain platform? How are you planning to get more engagement?

If you don’t have solid answers to these questions, your marketing strategy is an afterthought or you don’t a marketing strategy at all. You’re just floating by, hoping for the best. Don’t do this! Write down what you want to achieve. Craft a list of many long-term goals and a few short-term goals. Find out which is the best platform for your brand and business. Have an outline of what you want to post before time and how you want those posts to improve engagement.

3. Most of Your Posts Are Self-Promotional

If you browse through your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature the products or services from your brand?

If most of your posts feature your products or services, then you’re losing your audience. People don’t like being advertised to all the time. Instead, take your social media marketing to the next level by being personal and connecting with your audience.

4. You Haven’t Checked Your Analytics in Months

Advertising is data driven. What has worked in the past? What hasn’t? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.

5. Can You Remember the Last Time You Had a Conversation with a Follower?

Conversations will keep people coming to your page. It’s not enough to post a link to a blog and be done with it. If someone asks you a question, be there to answer it. And if they comment, you need to acknowledge them.

The acknowledgments and engagements will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale and improve your marketing strategy.

Treadmill Desks Assist Small Businesses in Lowering Cost of Health Care

Walking has been shown clinically to prevent the onset of our nations leading diseases including Type 2 diabetes and some of the most virulent strains of cancer. Consistent daily walking has been shown as an effective means of warding off disease, maintaining health and significantly decreasing the need for medical treatment, yet most Americans walk much less than the minimum recommended guidelines of 10,000 steps a day set by the Surgeon General due to the sedentary nature of our employment. As a result we have an overweight population with all of the health concerns that accompany issues of obesity.The National Coalition on Health Care (NCHC) reports that total spending on health care was $2.3 trillion last year, equivalent to $7600 per person. Health insurance premiums for a family of four sky rocketed to $12,100 during this same period and single coverage premiums averaged more than $4,400 annually.One tactic to save on health care is to buy high deductible “catastrophic” health insurance which is significantly less expensive (as much as 50%-75% less) however this strategy must be combined with a commitment towards exercise and a healthy lifestyle.The good news is that exercise does not have to be overly strenuous. The Centers for Disease Control (CDC) report that walking three times per week for a minimum of 30 minutes reduces the risk of mortality from disease by 57%.Unfortunately 2/3 of the American population is now categorized as overweight according to the CDC and less than 10% of the population is exercising on a regular basis. While Congress must focus on ridding our health care system of excessive administrative costs, fraud and mismanagement there must also be a call for personal action. Prevention through a healthier lifestyle and exercise should play an integral role in our growing health care crisis but few politicians wish to risk the backlash of telling Americans they need to get out of their chairs and start moving.Desperate for answers, some state governments are considering instituting a “carrot and stick approach” to medical insurance programs. Alabama recently enacted a $300.00 annual increase for health care premiums to state employees that do not meet minimum health requirements and are unwilling to join their state wellness plan. Other nations are instituting more stringent guidelines as well. Japan has implemented a national program fining corporations if their employees do not meet specific weight and waistline guidelines.Rising health care costs and insurance premiums are taking the availability of health care out of the hands of millions and placing a tremendous burden on our economy according to the NCHC, accounting for approximately 16% of our current GDP and expected to rise to 20% of GDP in eight years.Now that health care costs are rising at 2-3 times the rate of inflation an emphasis on prevention seems more critical now more than ever before. Treadmill desks offer a solution which empowers employees to take control of their personal health and reduce their costs of medical care at the same time.

Internet and Small Business

Technology has played an imperative role in business operations. The advent of internet has given a new methodology to conduct business faster in a cost effective way in a limited time and space.Internet is wrapped up with thousands of interconnected networks connected worldwide. The deployment of Internet in business has given rise to perform business worldwide to unlimited audience and it is one of the best methods for globalizing business. Internet is a powerful tool for winning a business strategy that assists companies to compete with their competitors and to improve customer satisfaction and hence internet business model has been formulated to assist companies to choose the right model at the right time.Internet business is simply not designing websites to promote the products it has its unique process to automate. Internet business helps manufacturers to understand the customer’s wants and needs by understanding their behavior when they visit company websites or research any relevant information and this in-turn helps manufacturers and marketers to produce customize and personalize product.Internet business has changed the marketing practices of company to the great extent and hence marketers need to be more and more proactive and creative to reach and convince their audience to buy products.Today many companies have also set up extranets with their suppliers to facilitate information exchange, transactions and payments. Internet business has given birth to e-commerce which is more and more specific when compared to internet business or e-business. The term e-commerce encourages companies to sell their products or services through internet. To be more precise about internet business; it is simply performing business using internet for worldwide audience in order to globalize business.Advantages of Internet Business – Internet Business has its unique advantagesThere is no need of physical location and hence you don’t need to have your own or rent place for starting up business as how traditional business requires.Of course you need location that is DOMAIN NAME for website registration and its very cheap you can get for about $5 to $25 with free web hosting service.You need website for selling your product or service. If you know programming and designing you can always do it on your own or you can hire a web developer and/or designer based on your requirement or even you can become an affiliate of some site which needs no website since your merchant will provide you website.You can advertise your products or services for free in most of the websites say free classified advertisement site.Since internet works on the principle of 24×7 you can reach your customer at any time.Internet business is not geographic specific and hence you can reach global audience.Disadvantages of Internet Business -Of course, internet has major advantages but it has some disadvantages too.Through internet it is very difficult for the user to recognize what is genuine and what is not because users will not have the ‘Touch and feel’ of some product before they buy.Internet makes you feel isolate and hence it separates manufacturer and customer, and this ultimately end-up in lack of trust between two parties.It is also difficult for the user to choose the product as there may be many products with different varieties advertise through internet.Business Models:Every Business needs model to run its business and operations. When it comes to internet it is not that companies have design or built their own models Most of the companies sustain with the following business models through internet.ProductsProfessional ServicesInformation BusinessInternet professionE-PublishingE-AdvertisingLet’s understand the above six proven internet business model.Products: This Internet business model includes stuffs like electronic goods, books, computer hardware and software, household, jewelry, etc. Companies may already use direct marketing to market its product.Adopting this model is most inexpensive method to communicate universally, and consumers can look into the product through company’s website or online catalogue as it cost only the fraction of what printed catalogue cost and the duplication is achieved virtually. The vital part is to note that internet is not the business strategy. However, it helps business to formulate strategy more effectively and efficiently. These are none other than the Internet or Online retailer.Professional/Specialized Services: This model includes Professional services such as accountants, consultants, architects etc. The use of technology has encouraged service business to devise innovative strategies to support the very nature of the business.Service industry advertise its services electronically that is through internet and since internet reaches global audience by breaking the geographic barriers and hence today service sectors enjoy massive profit and growth since internet has out-performed the traditional advertising and it directly reaches its prospective audience.Information business: This E-business model is for those who gather, create and sell knowledge. Internet has given a new room for this kind of business. Today people use internet for many reasons and information search through internet ranks top. Many netpreneur today adopted this business methodology and has created a success because there is lot of scope for business in this digital era and information business is one such businesses which grows with a full pace.Internet Careers: Many people have started making careers in internet itself. This business model includes graphic artist, web designers and developers, software programmers, computer and software trainers through online, Internet marketing professionals etc. This is considered as fastest growing business and many people have started business model.Electronic Publishing: Today people can find free news, magazines, and newsletters in the digital format. In this business model any factual written material can be published in digital format and uploaded in the website. Online or Electronic publishing is exploding since its too cost effective when compared to the printed version of newspapers, magazines, newsletters etc. There are many innovative ways that a company can generate revenue from this business model.E-Advertising: Electronic advertising, the business model which grows constantly and is expected to out-perform the traditional advertising methods. From this business model companies can simply sell advertising space on the web which in turn generates a mutual understanding to both the parties (advertisers and publishers).Advertisers get revenue by posting advertisement in their website and publishers gets traffic to his website and/or brand awareness of his (publishers) product through advertisement. This is really a big business and one can monetize his/her website (if available) by just selling the website space.The above mentioned internet business model has been adopted by many companies and have created a history in this digital era. Thus internet has become the right source and a powerful tool for the businesses to create a new and innovative business strategy in order to sustain the market.Different authors have defined Internet business models in a different manner but the actual proposition and meaning is same. To see the different internet business model terms have a look at this article. Read HereAs a Wannabe internet business you have to analyze which internet business model is best for you or where you actually fit in the whole scenario.
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