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Is It Time to Look at Your Social Media Advertising Effectiveness?

Are you aware whether your social media advertising is working or not? As a business owner, you probably have various social media accounts to boost your brand awareness online.

But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?

Here are 5 signs that it’s time to take your social media advertising to the next level.

1. You Get Few Likes or Comments

We’re talking about individual post likes, not page likes. When people engage with your posts, it’s an indicator they like what you’re publishing. And the reverse means your posts have little impact. So “follower count” is not a be-all-end-all metric; you can have a million followers but if they don’t like, share or comment on your posts, it doesn’t matter.

Look at the number of engagements generated by your average posts, including likes, shares, comments, and retweets.

2. Your Advertising Strategy Is on the Back Burner

Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short-term goals? Is there a reason you’re using a certain platform? How are you planning to get more engagement?

If you don’t have solid answers to these questions, your marketing strategy is an afterthought or you don’t a marketing strategy at all. You’re just floating by, hoping for the best. Don’t do this! Write down what you want to achieve. Craft a list of many long-term goals and a few short-term goals. Find out which is the best platform for your brand and business. Have an outline of what you want to post before time and how you want those posts to improve engagement.

3. Most of Your Posts Are Self-Promotional

If you browse through your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature the products or services from your brand?

If most of your posts feature your products or services, then you’re losing your audience. People don’t like being advertised to all the time. Instead, take your social media marketing to the next level by being personal and connecting with your audience.

4. You Haven’t Checked Your Analytics in Months

Advertising is data driven. What has worked in the past? What hasn’t? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.

5. Can You Remember the Last Time You Had a Conversation with a Follower?

Conversations will keep people coming to your page. It’s not enough to post a link to a blog and be done with it. If someone asks you a question, be there to answer it. And if they comment, you need to acknowledge them.

The acknowledgments and engagements will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale and improve your marketing strategy.

Why Worry About Board Up Services?

Your home or business has been damaged by fire, flooding, or some other natural disaster. There are definitely areas that are exposed, and you’re waiting on your insurance to get started with the restoration process. What do you need to do while you’re waiting to get an answer about everything?

Emergency board up services are something that you may want to consider for the “in between” time. Why would you go through the time and money to get these additional services before you even start the restoration process? Here are some of the benefits of it.

Prevent Theft

One reason to consider board up services is because you don’t want robbers and thieves thinking that they have an easy target to go after. If you leave parts of your home or business open and vulnerable, it’s going to be simple for those people to waltz in there and take whatever they want that is still intact after your disaster. Boarding up your doors and windows, along with any gaps in the walls, can deter potential thieves and keep whatever is left at your property as safe as possible.

Prevent Rain, Snow, and Wind from Damaging the Property Further

All year long, rain and snowstorms can be a bit of an issue if your home or business is left open to the elements. In those cases, it’s going to be in your best interest to connect with emergency board up services as soon as you can. The last thing you need is for your restoration company to get into your home or business to find additional water, or to have to dig out several inches of snow before they start working. It can also prevent wind from going through your home or business, which also prevents additional damage from occurring during that waiting period.

Stop Animals from Getting Inside

Lastly, board up services can easily prevent animals from coming into your home or business. Many animal species are incredibly smart and opportunistic, and they may see your currently empty building as a great place for them to set up a den or shelter. But, if your home or business is boarded up, they will have fewer ways to get inside. Smaller animals may still find nooks and crannies where they can get in, so you’ll need to keep an eye out for them when you move back in. But, at least squirrels and mice are easier and safer to deal with than say, a raccoon, bear, or deer.

If you get professionals to board up your property, you can rest easy and know your home or business is safe, and that’s the bottom line. Many companies that sort out restoration services will also do everything that they can in order to board up and protect your home or business until they can start the restoration process. You just need to get in touch with them and let them know what sort of help you’ll need to take care of everything related to your home or business

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Raise Capital With Private Investors

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.

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